How ‘Vacationland’ began: Site unearths Maine tourism photos from 50 years ago

The digital media site Mashable this week posted a fun gallery of staged tourism photos from Maine dating back to the 1960s, around when the state adopted the moniker “Vacationland” for its license plates and road signs.

“With new interstate highways and cheap motels, towns such as Old Orchard Beach became quick and affordable getaways for middle-class families from New England and New York,” recalls Mashable about that period.

The gallery includes 16 images of perfectly groomed vacationers enjoying Maine’s beaches, lakes, restaurants and inns, showing off hair and clothing styles straight out of Sean Connery-era James Bond movies.

Click here to scroll through them.

Watch the quick video below for a rundown of some of the places that still draw tourists to Maine today: